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Mark Zuckerberg's Meta wants to burst Apple's blue bubbles: WhatsApp is coming for iMessage in the US


Mark Zuckerberg is coming for Apple's iMessage. Despite being used by billions, the Meta-owned messaging platform has yet to gain traction in the US.

According to the company, a person running a business account can link multiple devices together, enabling more employees to"respond to customer messages from anywhere." Meta also offers tools for brands such as Chevrolet and Samsung to reach customers, including those that allow them to address queries without the need to engage "live support," as well as ways of placing orders on the app. As internet users increasingly sour on social media, the search for private spaces to interact with friends and family — like WhatsApp group chats — has only grown.

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