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Marshmallow, the UK insurance startup for migrants, raises $90M at a $2B+ valuation
U.K. startup Marshmallow has blown up over the years by using innovations in data science to build car insurance policies for immigrants and other
Marshmallow plans to use the funding to move into financial services, as well as more insurance products that it hopes will appeal to a population of people that — despite the chilling effects of Brexit — is growing. Marshmallow plans to launch its first lending product later this year, Kent-Braham said, en route to building a “one-stop shop” for everything financial and insurance that a new arrival to the U.K. might need to adjust to life. While data science and AI are quickly becoming table stakes for insurance startups, there are other details about Marshmallow that set it apart from the pack and even some of its bigger competitors (like the price-busting mega-retailer Tesco).
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