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Marvel and DC lose ‘Super Hero’ trademarks


Super heroes belong to everyone.

Marvel and DC didn’t respond to the challenge by a July 24th, 2024 due date, resulting in the marks’ cancellation, according to the USPTO’s decision. If you want to dive down a rabbit hole on the subject of Marvel and DC’s super hero-related trademarks, I’ve got just the thing. One of the lawyers involved in the Superbabies trademark challenge, Adam Adler, actually wrote up a two-part series of articles for Escapist Magazine lightly explaining how the companies came to jointly own the trademarks and what they’ve done to guard that ownership over the years.

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