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Match Group says it hasn’t yet decided if it will opt into Apple’s new DMA rules
Dating app giant Match Group says it hasn't yet determined how it plans to adapt its products in light of the EU's Digital Markets Act (DMA), a new
Speaking to investors during the company’s Q4 2023 earnings call this morning, Match President and CEO Gary Swidler noted that, like other companies including Spotify and Microsoft, there are questions and concerns with Apple’s response to the legislation, but added that Match hasn’t yet decided if it would opt into Apple’s new rules. Alternately, app developers can choose to stay on the same system they are today, where they simply pay Apple a commission for in-app purchases that range from 15% to 30%, depending on the company size and other factors. In addition, Match believes the fact that the new regulations are available to EU users could put pressure on other markets, like the U.S., to adopt similar measures.
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