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Match to pay $14M to the FTC due to false advertising and other deceptive practices
Match Group agrees to pay the FTC $14 million after it was sued for deceiving users into buying subscriptions.
Back in 2019, the U.S. Federal Trade Commission (FTC) sued the dating app giant Match Group, accusing it of deceiving Match.com users into purchasing subscriptions through misleading means. Now, after six years, the company— which operates popular dating apps Match, Tinder, OkCupid, Hinge, and Plenty of Fish—has agreed to a $14 million settlement, as announced by the FTC on Tuesday. According to the lawsuit, consumers were at risk of being scammed after the company sent marketing emails regarding new messages from senders it had already identified as likely bots or scammers, subsequently deceiving them into purchasing subscriptions while knowingly profiting from it.
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