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Match-owned Archer hits over half a million installs amid dating app slump
It’s been almost one year since Match Group announced the launch of Archer, the online dating giant’s first app for gay, bi, and queer men. Since rolling Since launching, Archer has been downloaded over 685K times, according to Sensor Tower estimates.
Additionally, Archer has an array of social features that make it stand out, including the ability to follow users and add interest tags (Harry Potter, Taylor Swift, Peloton, and so on) to their profiles. He also mentioned testing other capabilities that “further help people connect with others who have shared interests and engage in offline activities.” As Kaye previously told us, Archer is working on adding a Stories feature to the app, which would make it more like Instagram. “We’re going to continue to explore how we can integrate AI further into the app and create a much more enhanced premium experience for our users… Match Group recently partnered with OpenAI at the beginning of this year, and I am sure we will be working with that soon,” Kaye said.
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