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The curious case of Hinge and SATC
A few months ago, while watching an old episode of Sex and the City with a girlfriend, we hit the crossword scene - Carrie helping Big with the word ‘Hinge.’ The show aired years before the app was born, so no, this wasn’t product placement. Talk about competition, Tinder thrives on hookup culture with gamified swiping mechanics, Bumble empowers women to initiate conversation. Tech companies pour resources into engineering and user acquisition, but treat branding as an afterthought – maybe a logo here, a quirky Twitter (now X) voice there.
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