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Mattel kicks off self-publishing for games
Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Mattel is kicking off its self-published games where it will work with closely with big and small devs making Mattel-branded games. Mike DeLaet, global head of digital gaming at El Segundo, California-based […]
Mike DeLaet is head of digital games at Mattel.Aligned with its move into self-publishing, Mattel is actively expanding its global network of development partners, looking to studios of all sizes, genre specialties, and platforms. “The expansion of Mattel’s digital games business into self-publishing is an important step in our vision to bring fans of all ages captivating, innovative experiences featuring franchises, characters and storylines they know and love,” said DeLaet. StoryToys, a wholly-owned subsidiary of Team17 Group plc, creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.
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