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Max Changed Back To HBO Max
"Max" has officially reverted back to "HBO Max," two years after Warner Bros. Discovery dropped the HBO branding. Variety reports: The switch had been anticipated to take place sometime this summer, but Warner Bros. Discovery hadn't revealed an exact day for the reversal until now. The timing is ke...
Variety reports: The switch had been anticipated to take place sometime this summer, but Warner Bros. The timing is key: Execs wanted to restore the "HBO Max" name prior to next week's Emmy nominations announcement on July 15. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach -- leaning heavily on consumer data and insights -- to best position itself for success."
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