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Max is ditching the rebrand and going back to HBO Max
The streaming platform is fixing a name change no one was cheering for.
(Image credit: Jay Bonggolto / Android Central)When Max ditched the HBO name in 2023, it left everyone scratching their heads. Despite Warner Bros. Discovery’s grand plans, dropping HBO rubbed fans the wrong way, and many saw it as ditching the prestige that made the platform special in the first place. The company believes that reintroducing the HBO brand on Max will make it crystal clear to subscribers what kind of high-quality content they can expect.
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