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Max is getting in on the big streaming password crackdown
Max plans to keep subscribers from sharing passwords in 2025.
Speaking at Morgan Stanley’s Technology, Media & Telecom conference on Monday, WBD head of global streaming and games JB Perrette said that the company plans to launch its crackdown some time in late 2024. Those moves came in response to Netflix rolling out new password sharing restrictions in 2023 in an effort to combat its stalling signup rate — an issue many platforms are now facing as the streaming wars mature. But between WBD’s other recent ham-fisted attempts at getting its finances straight, and the fact that the streaming space as a whole is feeling increasingly hostile toward consumers, this next crackdown could just as easily become the sort of thing that drives some customers away.
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