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Max is getting ready for its own password-sharing crackdown
First Netflix, then Disney Plus, and now Max.
During Warner Bros. Discovery’s Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout will be followed by more progress in 2025 and 2026. In March, JB Perrette, Warner Bros. Discovery’s head of global streaming and games, said Max will start its crackdown “later this year and into ‘25.” So far, Max’s rollout sounds similar to how Disney Plus began its crackdown, as it started sending emails to customers about paid sharing months before it rolled out its “extra member” option. Discovery CEO David Zaslav said the company is looking to bring “more consistency” to its films and games business following the “disappointing results” of Joker: Folie à Deux.
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