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Max Is Getting Ready For Its Own Password-Sharing Crackdown

Max will begin a gradual password-sharing crackdown with "soft messaging" over the next few months, with a potential price increase to follow. The Verge reports: During Warner Bros. Discovery's Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would b...

Max will begin a gradual password-sharing crackdown with "soft messaging" over the next few months, with a potential price increase to follow. Discovery's Q3 earnings call on Thursday, chief financial officer Gunnar Wiedenfels said this initial rollout would be followed by more progress in 2025 and 2026. He said that the "premium nature" of the service leaves "a fair amount of room to continue to push a price we've been judicious about."

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