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Max might not be the one to watch after all
Dune: Prophecy and The Penguin are being rebranded as HBO Originals.
Discovery has been debuting its newer IP-based series on Max for the past few years in an effort to make it “the one to watch,” but the company is now switching things up with a big plan to rebrand multiple projects as — wait for it — HBO shows. After revealing last month that the upcoming Harry Potter, Lanterns, and Welcome to Derry Max projects were being rebranded as HBO Originals, content head Casey Bloys was frank with Variety about how using IP as a delineator between the two platforms “started to feel unnecessary” as the shows began staffing up. But it also seemed like Bloys was admitting that WBD’s attempt to make Max happen simply by slapping the name onto a series people probably would have watched anyway was a bust and that the company had come around to a more sensible plan to “just call them what they are: HBO shows.”
Or read this on The Verge
