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Max Schrems wins privacy case against Meta over data on sexual orientation

The European Union’s top court has said that social media company Meta can’t use public information about a user’s sexual orientation obtained outside its platforms for personalized advertising under the bloc’s strict data privacy rules.

LONDON (AP) — The European Union’s top court said Friday that social media company Meta can’t use public information about a user’s sexual orientation obtained outside its platforms for personalized advertising under the bloc’s strict data privacy rules. Schrems had complained that Facebook had processed personal data including information about his sexual orientation to target him with online advertising, even though he had never disclosed on his account that he was gay. “Everyone using Facebook has access to a wide range of settings and tools that allow people to manage how we use their information,” the company said in a statement.

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