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Max, which was once HBO, reverts to HBO Max
Warner Bros. Discovery is reverting the name of its streaming service back to HBO Max.
The company’s statement shares its belief that returning the HBO branding to the Max streaming service will help signal to its customers the type of quality content they can expect from their subscription. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead." Discovery reported earnings last week and mentioned the Max platform nearly 30 times in its nine-page letter to shareholders, touting subscriber and profitability milestones.
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