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Max’s new homepage personalization tech makes viewers stick around, says exec
More viewers are coming back, too.
That’s because the streaming service formerly known as HBO Max rolled out a new “whole page optimization” system in the US last month to get viewers to keep coming back — and Warner Bros. Similar to other content algorithms, like the one used by Netflix, Max’s new system uses your viewing history and patterns to figure out which shows or movies you like best. At the same time, Max will ensure you don’t see repeat titles on your homepage while making content it thinks you’re not interested in less visible.
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