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Maximize open rates and conversions with this customer communication strategy
Learn how in-app messaging enables a unified experience based on user behavior to maximize open rates and conversions.
In this VB Spotlight, learn how in-app messaging bridges the gap by centralizing communication and enabling a unified experience based on user behavior to maximize delivery, open rates and conversions. What’s emerged as a top concern for users, says Carrie Sumlin, executive director of digital product and experience at Ally Financial, is a lack of ownership over the ways companies try to connect with them. Consolidating company-wide customer communications into a seamless, consistent experience in which the user journey flows smoothly has become one of the greatest challenges for organizations today.
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