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McDonald's AI Drive-Thru debacle is a warning to us all
Did it not test this?
The world's biggest fastfood brand has sensibly decided not to extend the contract on an AI voice recognition service and has told franchisees to remove the tech, but did it not think it should at least test it before it became the subject of viral videos? In one video shared on TikTok with the caption "Fighting with McDonald's robot", the AI interpreted a woman's request for vanilla ice cream and a bottle of water to be an order for a caramel sundae and multiple sachets of ketchup and butter. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives.
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