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McDonald’s ends AI drive-thru trial as fast-food industry tests automation

Companies have touted AI as future of the industry, but technology has also resulted in viral videos of wrong orders

After California passed a new mandatory minimum wage law for fast-food workers, businesses rushed towards implementing AI technologies that could perform tasks such as taking customer orders. Another video showed two women uncontrollably laughing and calling out for the system to stop adding items to their order as it appeared to put hundreds of dollars worth of McNuggets on their tab. The company Presto Automation Inc, which provides AI services for fast-food chains, revealed in an SEC filing last year that it employs workers in countries including the Philippines to get involved in customer interactions about 70% of the time.

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