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McDonald's is ending its test run of AI-powered drive-thrus with IBM
Ever get your McDonald’s order mixed up at an AI-powered drive-thru? The experiment behind the fast food giant’s current automated order taker will soon be coming to a close.
Numerous fast food chains have begun exploring the implementation of AI across operations over recent years, with many pointing to possibilities of maximizing speed and cutting costs. In an initial statement, IBM said that “this technology is proven to have some of the most comprehensive capabilities in the industry, fast and accurate in some of the most demanding conditions,” but did not immediately respond to a request for further comment about specifics of potential challenges. According to trade publication Restaurant Business and CNBC, which obtained a memo sent to franchisees last week, the automated order technology will be shut off in McDonald’s locations testing it “no later than July 26, 2024.”
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