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Meat replacement startup Heura has a new mission to slay junk food with healthier plant-based swaps
The offices of plant-based protein startup Heura are tucked away down a narrow street a short distance from one of Barcelona's main tourist draws. But the
But the team of entrepreneurs and food scientists won’t be remixing their protein cocktails in close proximity to La Sagrada Família for much longer — they’re moving to new, larger digs in Poblenou, a district where industrial-scale office space is a lot easier to come by. “What we are doing is making the soy protein aggregate interact within itself in a specific way that nobody has been able to do through controlling processing conditions and then pH, [calcium] ions and things like that,” explains Fernández, discussing the work Heura’s scientists are undertaking in the lab. Coloma also argues that legume proteins are hard to beat when it comes to scaling high quality nutrition cost effectively — being orders of magnitude more efficient, in terms of land and resource use, than the animal-derived ingredients it wants to edge out.
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