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Meesho GMV tops $5B; app grows faster than Flipkart, Amazon India

India's Meesho is rapidly gaining user traction, challenging entrenched leaders Flipkart and Amazon. The Bengaluru-headquartered startup, which operates a India's Meesho is rapidly gaining user traction, challenging entrenched leaders Flipkart and Amazon.

Meesho’s strategic prioritization of small towns and focus on mass-market, value-conscious customer base is paying dividends, according to AllianceBernstein. Over 50% of Meesho’s sales come from Tier 2 and below cities, allowing it to effectively target a demographic largely overlooked by Flipkart and Amazon so far, the report said. Meesho’s MAU base is growing at 29% YoY, and retention rates remain strong at 85% repeat customers, the report added.

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