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Meet Rufus, Amazon’s new AI shopping assistant
king its work with artificial intelligence (AI) one step further, as it announces the beta of its new AI shopper, Rufus. Now in its beta stage, Rufus is “a generative AI-powered expert shopping assistant” that’s trained on the e-commerce giant’s product catalog, customer reviews, community questions, and other web data to help customers make informed choices about the products they want to buy.
Then, once you’ve narrowed it down to a specific product, Rufus can help you ask targeted questions tailored to that specific product, such as ‘Are these golf clubs good for beginners?’ Along with all that, Rufus also helps you compare and contrast items in different categories, like lip gloss versus lip oil. So, basically, Rufus can generate an answer for your specific question by trawling through their own Amazon archives and the world wide web. She’s also appeared on BBC Radio 5 and The Guardian podcast to share her expertise on technology, influencers, and niche internet subcultures.
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