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Meet the Democrats using porn ads to convince Trump voters to stay home
Two friends launched a political action committee to run anti-Trump ads in perhaps the last untouched advertising market in politics: pornographic websites.
toggle captionFTW PAC/Screenshot by NPR Earlier this year, Wally Nowinski and his buddy Matt Curry were texting back and forth about what they — two regular voters with no ties to any political campaign — could do to defeat Donald Trump in the presidential election. The two friends work in tech with experience in digital advertising and startups, and Nowinski was particularly interested in what he calls "sub-prime" ad markets, aka porn sites. With $75,000 in the bank to spend by Election Day, Nowinski estimates their swing state ad campaign could hit 20 million views.
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