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Meeting the people of PEGI: talking age ratings, gambling, and why their famous voice only got €200


Close your eyes and imagine a game trailer and tell me how it begins. Something happens at the very beginning before an…

I see this first-hand when Lapper temporarily leaves the conversation to talk to some indie developers making traditionally adult-themed games for younger audiences, which sounds intriguing. Usually around two-and-a-half hours of video clips are supplied for every game, they say, plus cut-scenes, plus the entire script, which is much easier to automatically scan for bad language. This includes things like loot boxes and the card packs in EA Sports FC Ultimate Team - concealed purchases with random elements to them.

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