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Melania Trump’s AI Era Is Upon Us
The ever elusive first lady has emerged with a brief to exert thought leadership over AI, for the children. Some insiders are excited; others won't touch the subject with a 10-foot pole.
In at least some corners of the AI industry, which enjoys increasingly chummy relations with the White House, Melania’s reported desire to become, as the New York Post put it, “ the first lady of technology ” appears to be welcome news. WIRED has learned that one of the biggest influences on her in getting interested in AI—aside from her son Barron, who is known within Trumpworld to follow cryptocurrencies and other emerging technologies—is a branding expert by the name of Marc Beckman, who hosted Melania on his little-known podcast in October 2024. (Beckman has been characterized as her agent and reportedly helped organize her book deal and handled negotiations for her Amazon documentary; his wife, Alice Roi, happens to be a longtime associate of and occasional designer for the first lady.
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