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Mercedes locks faster acceleration behind a $1,200 annual paywall
Gotta go fast? Best pay up.
Mercedes is the latest manufacturer to lock auto features behind a subscription fee, with an upcoming “ Acceleration Increase ” add-on that lets drivers pay to access motor performance their vehicle is already capable of. The subscription doesn’t come with any physical hardware upgrades — instead, it simply unlocks the full capabilities of the vehicle, indicating that Mercedes intentionally limited performance to later sell as an optional extra. BMW had previously also tried (and failed) to charge its customers $80 a year to access Apple CarPlay and Android Auto — features that other vehicle makers have included for free.
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