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Mercedes-Benz taps Will.i.am to create an ‘interactive musical experience’ for its cars

The new feature will be available starting in mid-2024.

People love to play their music while driving, but unless you’re some sort of wizard with control over time and space, rarely does the beat actually match up with the rhythm of acceleration and steering. It’s hard to describe, but Mercedes says its composed musical tracks to pair with with regular functions like recuperation, acceleration, steering, and braking, turning the whole car — as Will.i.am puts it — into its own “orchestra.” For example, soothing music would start playing when the windshield wipers are turned on — in essence, matching inclement weather with lo-fi beats for driving.

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