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Merchants of Complexity


It's hard to sell simple, because simple looks easy, and who wants to pay for that? Of course, everyone says they want something simple, but the way they buy reveals that they usually don't. This is the secret that the merchants of complexity have long since figured out. That clever and sophisticated beats basic and straightforward mos...

Of course, everyone says they want something simple, but the way they buy reveals that they usually don't.This is the secret that the merchants of complexity have long since figured out. Few people have the courage to admit their life and work isn't that complicated. Basic problems people could easily solve for themselves, cheaply and quickly, getting turned into scary and insurmountable challenges that only a sophisticated solution (usually on a subscription!)

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