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Meta and Google secretly targeted minors on YouTube with Instagram ads
Reportedly via a loophole in Google’s advertising rules.
Meta and Google teamed up to run a secret campaign that deliberately targeted 13 to 17-year-olds with Instagram ads on YouTube according to the Financial Times, breaking the search giant’s own rules against advertising to children. According to a , the “unknown” demographic category refers to people whose age, gender, parental status, or household income are supposedly unidentified, and can allow advertisers to reach “a significantly wider audience” when selected. Spark Foundry, a US-based subsidiary of the ad giant Publicis, reportedly worked with the companies to launch the illicit marketing campaign in Canada between February and April this year, before going on to trial the program in the US in May.
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