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Meta announces paid subscriptions for both Instagram and Facebook in the UK
It’s a response to new “consent or pay” guidance around personalized advertising.
If you're wondering why the mobile version is more expensive, Meta blames that on fees levied by Apple and Google in their respective app stores. Meta previously introduced a similar change for its EU users, offering an ad-free subscription option for €10 ($11), but was fined €200 million by the European Commission for allegedly failing to comply with its stricter Digital Markets Act (DMA) laws. The company later offered a revised, cheaper, ad-free plan that was still being assessed by the EC earlier this year.
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