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Meta brings back face scanning to combat scams and account hacking
Facial recognition is returning to Facebook.
The first usage of these tools aim to protect both celebrities and everyday people from so-called “celeb-bait” ads that impersonate notable figures to trick users into visiting scam websites. Celebrities will need a Facebook or Instagram profile to use the new facial recognition tools, but they’ve shown “promising results” for detection speed and efficacy in early testing with a small group of public figures, according to Meta. Meta’s facial recognition tools will also eventually allow Facebook and Instagram users to regain access to their locked accounts by submitting a video selfie, similar to authentication systems like Apple’s Face ID.
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