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Meta Can’t Use Sexual Orientation to Target Ads in the EU, Court Rules
Privacy activist Max Schrems has won another legal fight against Meta, this time limiting how the company can use off-platform activity—and public statements—to target ads.
Europe’s most famous privacy activist, Max Schrems, landed another blow against Meta today after the EU’s top court ruled the tech giant cannot exploit users’ public statements about their sexual orientation for online advertising. But it took an unexpected turn when a judge in his home country of Austria ruled Meta was entitled to use his sexuality data for advertising because he had spoken about it publicly during an event in Vienna. The fact that Schrems had spoken publicly about his sexual identity does not authorize any platform to process related data to offer him personalized advertising, the court added.
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