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Meta could face further squeeze on surveillance ads model in EU
Meta's tracking ads business could be facing further legal blows in the European Union: An influential advisor to the bloc's top court affirmed Thursday Meta's tracking ads business could be facing further legal blows in the European Union: An influential advisor to the bloc's top court affirmed Thursday that the region's privacy laws limits on how long people's data can be used for targeted advertising.
Meta’s tracking ads business could be facing further legalblows in the European Union: An influential advisor to the bloc’s top court affirmed Thursday that the region’s privacy laws limits on how long people’s data can be used for targeted advertising. A key GDPR steering body, meanwhile, also put out guidance on “consent or pay” earlier this month — stressing that larger ad platforms like Meta must give users a “real choice” about decisions affecting their privacy. In today’s opinion, AG Rantos has also opined on a second point that’s been referred to the court: Namely whether making “manifestly” public certain personal information — in this case, info related to Schrems’ sexual orientation — gives Meta carte blanche to retrospectively claim it can use the sensitive data for ad targeting.
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