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Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray
The recent surprise announcement that Meta will soon be shutting down a Facebook Groups API is throwing some businesses and social media marketers into
But developers told TechCrunch that the shutdown of the API would cause problems for companies that offer solutions to customers who want to schedule and automate their social media posts. For example, explained Adam Peterson, the CEO of VipeCloud, which provides a suite of tools for scheduling social media posts, the API’s closure will have a “noticeable impact” on his business, as about 8% of his total revenue is on the chopping block. “The removal of third-party access to Facebook Groups could significantly alter the digital landscape, creating both hurdles and opportunities for community managers and businesses alike.
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