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Meta cuts the price of its ad-free plan by 40 percent in a bid to sate EU regulators
Meta is making some changes to its advertising model in the EU in a bid to win over regulators. Along with reducing the price of its ad-free plan, it will offer a less-personalized option, which will include unskippable ads.
Targeted ads are Meta's biggest revenue driver, but EU officials have reportedly been pressuring the company to offer a free, less-personalized option in its apps. Although it has seemingly caved to officials' requests, the unskippable ad aspect may be construed as malicious compliance, as it worsens the user experience. The company introduced its ad-free subscription a year ago to comply with laws such as the Digital Markets Act (DMA), as well as stricter interpretations of the General Data Protection Regulation.
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