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Meta enters AI video wars with powerful Movie Gen set to hit Instagram in 2025

It can make both video and audio from text prompts, and allow users to customize their own videos, adding special effects, props, costumes.

Meta’s tests, outlined in a technical paper on the model family released today, show that it outperforms the leading rivals in the space including Runway Gen 3, Luma Dream Machine, OpenAI Sora and Kling 1.5 on many audience ratings of different attributes such as consistency and “naturalness” of motion. The training process involves a large dataset of videos and images, allowing the model to understand complex visual concepts like motion, interactions, and camera dynamics. While the suite offers considerable potential, Meta acknowledges that generative AI tools like Movie Gen are meant to enhance, not replace, the work of professional artists and animators.

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