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Meta faces data retention limits on its EU ad business after top court ruling
The European Union's top court has sided with a privacy challenge to Meta's data retention policies. It ruled on Friday that social networks, such as
Breaches of the regime can lead to fines of up to 4% of global annual turnover — which, in Meta’s case, could put it on the hook for billions more in penalties (NB: it is already at the top of the leaderboard of Big Tech GDPR breachers). The CJEU ruling follows a referral from a court in Austria where European privacy campaigner, Max Schrems, had filed a challenge to Facebook’s data collection and legal basis for advertising, among other issues. This component of the CJEU ruling could have relevance beyond social media service operation per se as tech giants — including Meta — have recently been scrambling to repurpose personal data as AI training fodder.
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