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Meta has ended its bonus program on Threads

Meta quietly ended the Threads bonus program, which offered some creators thousands of dollars a month in bonuses, earlier this year, Engadget has confirmed.

The company hasn't officially commented on why it stopped the payments, but an Instagram support page that once listed details about the creator incentives no longer references Threads at all. Though Meta never publicly shared a lot of details about how the program worked, creators who previously spoke with Engadget reported that they were able to earn monthly bonuses ranging from $500 to $5,000 in exchange for hitting specific metrics around post counts and views. The company is still trying to lure more brands and notable faces to the platform, and has tested features to help people find popular creators they previously followed on X. Meta has also added creator-friendly tools, like the ability to add more links to profiles and more detailed analytics for the app.

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