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Meta has found another way to keep you engaged: Chatbots that message you first
Meta is experimenting with having customizable chatbots messaging users unprompted and follow up on past conversations.
That’s a real example of what a sample AI persona named “The Maestro of Movie Magic” might send as a proactive message on Messenger, WhatsApp, or Instagram, per guidelines from data labeling firm Alignerr that Business Insider viewed. On the surface, the mission is aligned with Mark Zuckerberg’s quest to combat the “loneliness epidemic.” However, most of Meta’s business is built on advertising revenue, and the company has garnered a reputation for using algorithms to keep people scrolling, commenting, and liking, which correlates to more eyes on ads. Rebecca Bellan is a senior reporter at TechCrunch, where she covers Tesla and Elon Musk’s broader empire, autonomy, AI, electrification, gig work platforms, Big Tech regulatory scrutiny, and more.
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