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Meta introduces image and text generation to Advantage+ for rapid ad creation
Meta introduces new gen AI features for advertisers, letting them use image and text generation to rapidly create ads from existing campaigns.
“For the first time, you can create full image variations inspired by your original ad creative and with text overlay capabilities,” John Hegeman, Meta’s head of monetization, said during a press conference. Don’t miss out on the chance to gain insights from industry experts, network with like-minded innovators, and explore the future of GenAI with customer experiences and optimize business processes. Hegeman agreed that advertisers wouldn’t want to completely surrender the wheel to AI: “There are things that people are going to want to stay in close control of treating the first version of a specific campaign.
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