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Meta is a mulling ads and a 'premium' version of its AI assistant, Mark Zuckerberg says
Mark Zuckerberg has shared more about how the company plans to eventually monetize its generative AI assistant.
During the company’s first quarter earnings call, Zuckerberg said Meta AI could one day show ads and product recommendations. "I think that there will be a large opportunity to show product recommendations or ads, as well as a premium service for people who want to unlock more compute for additional functionality or intelligence,” Zuckerberg said. Meta’s strategy for monetizing the assistant in many ways mirrors its approach to Threads, which only just began expanding its early experiments with ads this month long after it reached hundreds of millions of users.
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