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Meta is ending support for custom face filters in its apps
Meta bows out of the social media AR effects game.
Meta is shutting down all third-party face filters and AR effects on Facebook, Instagram, and Messenger, along with the tools used to create them, on January 14th, 2025. The Meta Spark platform is used to create face filters like those you’d see on Snapchat or TikTok that make you look old or reimagine you as a cartoon character, as well as AR games and ads. Any videos that have used Spark-based AR effects will stay up on Facebook, Instagram, and in messages sent over Messenger, the company says in its FAQ about the change.
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