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Meta is now the 'Official Fan Technology Partner' of UFC — here's what that means
An expansive deal will make Meta AI and Quest products front-and-center at UFC fights.
The partnership with Meta will "leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world." "I've had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans," said White. The financial terms of the deal were not made public, but Meta CEO Mark Zuckerberg — a Brazilian Jiu-Jitsu and MMA fighter himself — shares White's optimism.
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