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Meta is paying creators to promote Instagram on TikTok, Snapchat and YouTube Shorts
Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.
This push by Instagram underscores the high stakes in the social media landscape, where platforms are vying to capture the attention of millions of users while TikTok's future hangs in the balance. Amid the uncertainty, advertisers and creators are in a wait-and-see mode, and brands are diversifying their social media strategies beyond TikTok by incorporating platforms like Instagram and YouTube Shorts into agreements, Weinstein said. This push by Instagram underscores the high stakes in the social media landscape, where platforms are vying to capture the attention of millions of users while TikTok's future hangs in the balance.
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