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Meta is trying to lure TikTok creators with a new bonus program
Meta has rolled out a new “breakthrough bonus program” that offers up to $5,000 to creators who are new to the company’s apps.
The company is also offering some creators, including those in the “breakthrough” program, a free one-year trial subscription to Meta Verified, which provides a blue check and extra perks like impersonation protection. The Information recently reported that Meta has been offering some TikTok stars bonuses of up to$50,000 a month in exchange for posting their content on Reels first. A Meta spokesperson declined to comment on the specifics of those arrangements, but said the company “recently expanded our investment” in content deals “to support more creators.”
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