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Meta is working to fix Threads' engagement bait problem

Instagram chief Adam Mosseri says Meta is working to get engagement bait on Threads "under control."

There are downright spammy posts that lift the kind of copypasta content that’s shared widely on Facebook (here’s a particularly egregious recent example). Those posts, which often touch on polarizing topics, seem like they’re only meant to elicit angry responses from other users who have a controversial opinion from someone they don’t know thrust into their timeline. And while Mosseri and Meta haven’t explained why it’s proved so easy to game Threads’ algorithm to go viral with this kind of content, it seems to be related to how the app has prioritized replies in deciding what to surface to users.

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