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Meta just cancelled its Apple Vision Pro competitor, reportedly it was too pricey to ‘sell well’

Meta has reportedly canceled its planned Vision Pro competitor. Making the product affordable enough to ‘sell well’ was seen as a challenge.

The axed device, which was internally code-named La Jolla, began development in November and was scheduled for release in 2027, according to current and former Meta employees. Per the piece, Meta reportedly wanted to keep the cost of the device below $1,000, and that feat seemed virtually impossible considering the premium price tag of the high-resolution displays. If Meta thought that shooting for $1,000 was necessary to have a successful product, Apple sure has a long ways to travel down the price chart with its next Vision device.

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