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Meta offers lower cost for EU ad-free subscription under privacy review
Meta has proposed to drop the price of an ad-free subscription in the European Union -- currently the only way regional users of its social networks, Meta has proposed to drop the price of an ad-free subscription in the European Union -- currently the only way regional users of its social networks, Facebook and Instagram, can avoid its tracking and profiling.
Meta has proposed to drop the price of an ad-free subscription in the European Union — currently the only way regional users of its social networks, Facebook and Instagram, can avoid its tracking and profiling. Meta’s lawyer Tim Lamb revealed the detail at a workshop taking place in Brussels today to discuss its approach to complying with the EU’s Digital Markets Act (DMA), per Reuters — which reports Meta offered to almost halve the cost of the subscription in discussions with privacy regulators, from €9.99 per month per Facebook or Instagram account, as now, to €5.99pm (and with a slightly reduced monthly fee per each additional account). Critics say Meta’s approach relies upon economic coercion to manipulate users to accept tracking, arguing it does not comply with the bloc’s General Data Protection Regulation (GDPR) — which requires consent to be freely given.
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